Celebrating a milestone, Netflix has inaugurated a new, expanded office space in São Paulo, marking its 15-year presence in Brazil with a significant investment. The event was attended by co-CEO Greg Peters, who emphasized the strengthening of partnerships with Brazil’s vibrant creative sector and underscored the country’s vital role in the global entertainment landscape.

Peters remarked that establishing the new São Paulo headquarters represents a natural progression of the company's journey alongside local creators, highlighting Brazil’s storytelling prowess and international appeal. The new office, situated in the Pinheiros district, is uniquely fully occupied by Netflix in Latin America, reflecting the company’s commitment to the region.

Construction and adaptation of the facility generated over 2,000 jobs and infused approximately $25 million into the local economy. Designed to accommodate nearly 300 employees, the space supports Netflix’s expanding team, which grew by 20% in 2025. Over the past three years, collaborations with more than 40 Brazilian production companies have bolstered a dynamic ecosystem, producing content that has generated over 12,000 jobs in 2025 alone.

Local government officials, including São Paulo’s mayor Ricardo Nunes and representatives from the state’s cultural and economic departments, expressed pride in Netflix's investment and its contribution to the city’s cultural fabric. Nunes highlighted São Paulo as the ideal hub for Netflix’s Brazilian operations, projecting continued growth and content creation from the city.

Since launching in Brazil in 2011, Netflix has become a powerhouse for local storytelling, debuting its first Brazilian original, 3%, in 2016. The platform has since showcased diverse genres and narratives, from the São Paulo-set series Sintonia to the globally successful film Caramelo, which surpassed 50 million views within three months. The series Rulers of Fortune also gained international recognition, ranking among the top 40 most-watched series worldwide in late 2025.

The momentum for Brazilian productions remains strong, with viewership increasing by 60% in the latter half of 2025. Upcoming projects include series like Radioactive Emergency, about the Goiânia nuclear accident; Brasil 70, a limited series on Brazil’s 1970 World Cup victory; and Sintonia: The Movie, expanding the series' universe.

Netflix’s diverse slate for 2026 features adaptations like The Pilgrimage, based on a bestselling novel; a lively reality show hosted by Claudia Raia, featuring mothers and children competing for a cash prize; and a melodramatic series helmed by Mauro Mendonça Filho starring prominent Brazilian actors.

Elisabetta Zenatti, Netflix Brazil’s VP of Content, affirmed that this growth underscores a strategic commitment to authentic storytelling rooted in local culture, which resonates globally through universal themes. She emphasized the importance of strong partnerships and a culture fostering innovation and creative freedom.

Beyond original productions, Netflix actively supports independent Brazilian cinema through pre-licensing agreements and co-productions. One notable example is The Secret Agent, a critically acclaimed film that received multiple Oscar nominations, with Netflix collaborating on financing and licensing to ensure wider accessibility.

Peters explained that supporting local filmmakers is a priority, allowing creators to maintain control over their projects. Netflix’s partnerships extend to films like Gabriel Martins’ Vicentina, Brazil's Oscar entry The Son of a Thousand Men, Arthur Fontes’ A Woman with No Filter, and Marcelo Antunez’s Zero to Hero, demonstrating their dedication to fostering Brazil’s diverse cinematic talent.

Photos of the event are available for download, capturing this historic moment for Netflix in Brazil.

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